The first that we see when we see the cover is Ronnie and Roxy from Eastenders, and the heading "Ronnie's shock EXIT!", word 'exit' is what helps attract the customer as it leaves them curious.
We also have other soaps on the cover as secondary pictures with titles such as 'Ken dumps Deirdre!' this attracts the customer as it acts as if they know who Ken and Deirdre is. Also we have another title 'Who's the daddy Heather?' adding humour.
The cover also includes the main title 'TV MAG' in big bold red writing in its usual place, so it stands out next to all the soaps titles. It also has the magazines website underneath, with other additional information.
To help make the magazine stand out, out of all the other magazines on the stand, they use a lot of colours, flashes, exclamation-marks and the soap stars faces on the cover.
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