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The background of this magazine sets the location and anchors the audience into their world, and shows that the addition is focused on Dr Who. Furthermore, the foreground is predominantly an image of the two Doctors presumably going head-to-head.The position of the characters creates equality between the two Doctors as they are standing in the same way and have an equal share of the cover. Standing with your hands behind you back suggests authority and importance as a Doctor should have again making them equal showing that either one of them could be the Doctor. However there is a sense of conflict between the two as the new and old doctor fight to be the only one. So having said they have equality between them, the new doctor seems to be smirking which could propose that he feels superior to the older doctor because he is younger and more current yet it could also suggest that he is immature and cheeky.

There is a coherent theme through out the most of the text. Firstly, the magazine name and pun are both in a big bold white font that keeps the cover simple. The clever pun "Who's Who" is effective because it is humorous so could help engage the audience to buy the product and better yet, watch the film. Furthermore, the magazine was the november addition so they used a poppy flower which says that they support Rememberance Day and it gives a kind of patriotic feel.