The Title

We chose to name our soap Dead End as it represents what young people living in Urban London are heading towards, or what most believe, especially some of characters in our soap, for instance Kate’s character.

We were inspired for out title by the W10 LDN title, as it is reflective of youth and urban society. We downloaded the font form the internet. From many to choose from we decided RaftaGraph as the style of writing is recognised by young people.

We chose bold colours such as black, red and yellow as we thought they complemented our Dead End title quite well. In our trailer we wanted to present the audience with one of the biggest challenges; gun crime, gang violence and death, hence the red in out title. The black shadow effect gives it a dark feel, and the yellow contrasts with the red and black, making it seem more professional while also helping it stand out.