Target Audience Profile

From our questionnaire we concluded that our target audience is dominantly 15-17 females. However, there were an acceptable amount of males who are willing to watch our soap. Therefore we will make our soap trailer suitable for both genders. Additionally there were a considerable amount of people who were aged 18+ so we could include a few over rated story lines in order to keep that half of the audience engaged. This is really helpful since our original idea was aimed at all genders aged 15-17.

Fortunately, the majority of people would prefer the soap to be set in school, the city or an urban area. Our soap trailer will consist of all three locations so that should satisfy almost all of our target audience. One person suggested that we set the soap in a football club however we do not have access to a football club, furthermore it would completely change our Target audience.

A few people would like it to include romance which is helpful because despite all the violence and jealousy it is, in its own way a romantic tragedy.

Finally, they also would like it to consist of teenagers, sex and drama, which is favourable because our soap roughly covers them all.

In conclusion we intend to keep the audience we originally aimed our soap at because we interviewed people that attend our sixth form. This was relevant because they are able to reflect on our soap and could possibly share have similar lifestyles. In addition they could have the same status's and could have experienced similar circumstances which will engage our audience further because they can relate to the soap.