Diamond Productions Logo

This is our production logo which we made in photo shop. we chose to do it in this way so we are able to relate the word 'Diamonds' with the background therefore we added a few crystal diamonds on the right hand corner and also a glow of sparkle in the 'i'. we also chose to make the background black in order for the writing to stand out.

The Title

We chose to name our soap Dead End as it represents what young people living in Urban London are heading towards, or what most believe, especially some of characters in our soap, for instance Kate’s character.

We were inspired for out title by the W10 LDN title, as it is reflective of youth and urban society. We downloaded the font form the internet. From many to choose from we decided RaftaGraph as the style of writing is recognised by young people.

We chose bold colours such as black, red and yellow as we thought they complemented our Dead End title quite well. In our trailer we wanted to present the audience with one of the biggest challenges; gun crime, gang violence and death, hence the red in out title. The black shadow effect gives it a dark feel, and the yellow contrasts with the red and black, making it seem more professional while also helping it stand out.

The Script

DEAD END
By Arta Begu

Open to a close up of a foot getting out of a car. Atmosphere is grey and quite. We move to a mid-shot of Kate getting out of the car, then to a fast pan of the new neighbour hood.

In the next scene we see Kate and Russel bumping into each other in a 6th form common room. They shake hand and part.
In the next shot we see Kate at her locker. Adel here comes in for the first time. She slams the locker.


ADEL
IM ADEL!

We then move to see a group of young 6th formers on computers. One of the girls notices Kate and Adel.

AYSHA
Ah she gona go mad!

We here the school bell go off and move to a class room.

Mr HULL
Right thanks for those who handed in their coursework, hope everyone has a great weekend. You guys can go now.

Mid shot from behind the class room from the students point of view. They all get up and leave. We change shots from a mid shot of from the door to see Kate and Mr Hull behind her.

Mr HULL
Not you Kate Emmerton. Sit down!

We then change shots to see Kate from a high angle over the shoulder shot.

Mr HULL
Why didn’t you hand in your coursework?!

KATE
But sir...

Mr HULL
No!

KATE
But the thing is sir that...

Mr HULL
No! I want it on Monday!

We change setting into Kate’s home, where she is sitting doing her homework. Mal is on the bed with her son, she checks her phone and jumps up.

MAL
You hav ta look after him tonight!

KATE
Mal no!

MAL
Please iv got to go to work!

KATE
Mal am doing my coureswork!

MAL
Please babe!
(she hands the baby to Kate)
THANKS LOVE YOU!

We change shots to see Kate sitting on her bed. We get three different shots, where Kate changes her position. The baby is crying through out this scene. WE then see a close up of Kate’s phone saying Russell Calling.

We change setting again to see Kate in the school toilets. Adel slams one of the cubical doors open. We see 3 short, quick shots of Kate being beating by Adel. In the last shot, Adel slaps Kate, which we will see in slow motion.
We change setting to see a mid shot Kate sitting on a street wall, with her face all bruised. The atmosphere here is grey. We then get a close up of her face, the as she pulls her hood up we get a fast zoom out, where we change scene.

In the next scene we are back in the canteen where we see Adel, Russell and a few other 6th from friends. We see Adel trying to get Russell's attention but then he gets up and moves from the table.

We change scene, a long shot of a row of school lockers and Kate walking down, the Russell comes in and hugs her from behind. We change shots to a close mid shot of Kate and Russell looking at each other as they walk off.

We change setting to a mid mid shot of Russell leaning again a street wall, he is calling Kate. We change to a mid shot of Kate on her bed reading a book, answers her Phone.

KATE
Hi

RUSSELL
Hey, come out side okay?

We see a low angle shot of Kate looking down at Russell from her window. Long shot of Mirsad and Dardan coming toward Russell from across the street.

MIRSAD
AINT YOU MEANT TO BE WITH MY SISTER?!

We see Kate backing away from her window. Switch shots to and back from Kate running down her stairs and the fight scene. We hear a gunshot. 180 degree pan of Kate looking staring away, with a the police cars’ flash on her face.

BOB
(V.O)
Catch DEAD END on Thursdays at 9.

Black out, DEAD END title comes up.

END

Main Idea

We start the soap with an establishing shot of a rough estate so that it sets the right setting and shows Kate has a working class status. Next, the audience is informed that Kate and her sister are new in town when she welcomes her home.
Then we see Kate bumping into Russel in the 6th form common room, they introduce themselves to each other, we see sparks fly.
Adel notices this and turns to Aysha, they exchange looks, Adelina is about to mention Kate's name, when we change shots and Adel slams Kate's locker and introduces herself in and abrupt way.
We hear the school bell ring and Kate is running out of the class room. Mr Hull is yelling at her about overdue coursework while she is running out.

Then we change scenes in Kate's bedroom were she begs her sister to let her off baby sitting for one night, but her sister does not take any of it and walks out to go to work. Kate is in her room trying to do coursework but cant concentrate because her sisters twins are crying. From this scene the audience discover that her sister is struggling to cope, she works night shifts and possibly days to provide for her sister and baby. She obviously needs to go otherwise she would not jeopardise her own sisters education.
That is followed by Kate's phone ringing 'Russel calling' comes up. she looks down, smiles and answers it. when she says 'hi'. We change shots fast to a cat fight in the girls toilets between Arta and Adel. Here we discover Adel's true colours that she is in fact a bitch.

Then we see Arta sitting outside of school with her face all bruised looking down at her phone 'Mal calling', she does not pick up. From this the audience is informed that Kate is quite scared of her older sister, or possibly angry at her for bringing her to the new estate in the first place.

We change back to the 6th form common room where Adel and Russel are together, Adel is flirting with him but his attention seems to be somewhere else all the time. Russel sees Kate and gets up away from Adel to link Kate. As the two walk off, Adel is left feeling embarrassed and jealous.

Next, Russel phones Kate to come to the window and there is a "Romeo and Juilet" moment however this is quickly ruined when Adels older brother and intimidating gang members come to trouble Russel.

Kate is in her room when she hears a gunshot. Kate is walking to her house when she too hears a gunshot. Kate is running down to the scene when someone pulls her back. Kate too runs up and we get a 180 degree pan of her face looking horrified,. we go to a black out when the title comes up and Mals's voice over "We should of never came here"

The Props

Props:

A old cheap car for when they first move in as it shows that they are not financially stable.
Moving boxes inside house to show that they are new to the neighbourood.
Mobile phones for when Kate gets phone calls from Russell as something new like mobile phone is iconic of the young and modern generation.
Books and pens for Kate while she tries to complete coursework as it shows realism and the fact that Kates character is a student.
Headfones for Russell to show he is modern and into his music.
Make up for Kate's fight bruises and scars.
Fake guns for the fight scene at the end of trailer. A gun is very iconic of the urban and dangerous life that teenagers in today's middle-class society are living in. It also enhances our our main theme of an urban social realist soap. Also some of our viewers can relate to our the problems involving gun/knife crime in their local area.

The Costumes

Costume:

Kate - formal shirts, long trousers, cardigans, jumpers, formal shoes, neatrual colours. We chose these as we want to construct the imahe of a good girl.

Adel - short skirts, tight clothing, a lot of jewelery, bright colours. Because she the popular slut in the school.

Russel - baggy trousers, formal shirts, trainer, loose tie, mix of colours. To portray a relaxed young man living in urban London.

Selvia - same as Arta only a little more subtle to show the audience that they are both in the same league.

Mal - jeans, casual tops, comfortable shoes, a mix of colours. to show how she is a young single mum that needs comfortable and versitile clothing.

Gang members - hoodies, traksuits, era hats, trainers, chains, grey and black colours. As this is the stereotypical view of young youths.

Others - casual dress if outside school with an urban twist, if inside school smart business dress.

The Locations

Mainly set in urban West London.
The locations we have picked are Mozart estate to portray an urban middle class setting that has a lot of youth crime. We also wanted to create a sence of community seing as most characters are form the same estate, in addition to that Mozart estate is also in West London.
We also chose our school to play a big part in our soap trailer seeing as most of the characters are still in school, we wanted to create a realistic atmosphere for our younger audience. Also because our school is more convientent for us, and that are school play is recognised as a schol in West London.
We also chose various locations in our school such as the girls toilets were we will have a fight scene to rienforce the girl on girl action.
The 6th form common room will also be shown a few times in our trailer seeing as our characters are of that age group.
The other location is in a small apartment where we will only show the bedroom, where Selvia will be having conversatiosn with the leading male character on the phone.

Art Work Influence

This is a wallpaper from the movie mean girls showing Cady and Aaron in the bottom right of the image also where there is another image quite larger of them again which is reflected above this is shown in a more loving way where we see them both glancing at each other showing love and caring amongst the two. Also the two images of them are also quite close ups so we can see their facial expressions again they have used the colours pink and red all over the wallpaper representing love. there is also some white streaming through the wallpaper in between Cady and Aaron reflecting a new start to a relationship and looking into the future with joy.

However this wallpaper is an influence to us where it could show Selvia and Vigan all in love in a very similar way all in one snap because Selvia could represent Cady as she was also new to the school but falls in love with the bitch's boyfriend also and Vigan could represent Aaron as he is the actual boyfriend. Additionally this wallpaper would also be able to represent the ending to our film where we can tell they will fall in love.

Character Infulence - Russell

This photo is taken from the movie Step Up. The character Tyler is wearing baggy clothing, portraying a rebellious personality and one of an urban background.
His jeans and simple t-shirt also reflects his laid back personality, one that we also want to create for our leading male role.

Tyler is a young man with a blurry future ahead of him, he is a in foster care with a criminal record, he also has a reputation with young 'gangsters'. However even though he lives in an urban setting, it is mentioned many times in the movie that he is a 'white boy', so his costume suggest to us that even though he's from a dangerous area and is in a middle/lower class cycle, he doesn't fall in the 'gangster' category. Our male lead will also be white so we want to construct the same idea that he will be of an urban social background, however still quite laid back.

The headphones are key as it shows he is not his music and gives him a sense of character, this gave us an idea to also use headphones i our trailer. We also decided it would be best to dress him in casual clothing that is seen as modern in an urban setting, however we have to keep in mind that he still has to look smart as he is in a 6Th form. We also wanted him to be good looking as most male leads in many soaps/movies are.

Character Influence - Kate

This is a picture taken from the movie A Walk To Remember with the character Jamie in it. We have decided to base Kate's character on her as she is portrayed as the 'good girl'. Like our character Jamie too comes from a good family and strong background. However only when Kate moves away to west London does her life take a huge turning point.

Jamie is wearing a tidy floral shirt and a formal dress that covers her up. We decided it would be too unrealistic if we dressed Kate like this as even though she is from a more posh area, she is still aware of urban culture. However we thought that we should chose costume that will cover Kate up, nothing too short or too revealing. We were inspired to also dress her up in colours such as beige, black, white or grey, like Jamie's character.

We chose this particulate character as once we watched the movie we all fell in love with her, and we wanted Kate to pull the same affect on our audience. So we thought that we would imitate the same hair and make-up style but with an added urban twist.

Characters Infulence - Adel

We were inspired by the Waterloo Road character 'Maxine' for Adel's character, which will be the schools popular bully/bitch. When first seeing Maxines character we imidiatly wanted to dress Adel like this too as even though Maxines isnt seen as a 'mean girl' in Waterloo Road, her costume did, thereofr we wanted our audience to think the same about Adel, seeing as our trailer will not have many dialogue in it.

Maxine's costume is a slutty school uniform with the short skirt and different colour jumper to show she is rebellious. However Adel's costume will not be a school uniform seeing how she is a 6th form student. Although, we want to keep the same conventions of a young, popular, white, middle class teenage student.

Maxine's hair and jewelery convey someone with a lot of attitude and we want the same for our character, therefor we have decided to use large hoop earrings and straightened hair, short skirts and a lot of broght colours to show an attention seeking teenage girl.

Song Influence

The 8 seconds until 11 seconds of this grime tune has given us an idea for our trailer. The music stops and starts 1 second each. We thought it would be a good idea if, coming to the end of the trailer, we would show 1 second shots of the most interesting scenes, however since they are only once second it wouldn't give too much away so still keeping the audience locked on.

Therefor we though to use something similar to this grime tune that would emphasise the climax of the trailer.

Soap Influence

W10 LDN

The opening of the first soap W10 LDN has given us an idea for our soap. In part one of W10 LDN we first see establishing shots of 'Greenside Estate' and one of the main characters, Elisha moving in with her sister and mum.

We were inspired to do the same kind of plot, however our main character will come from a more posh part of the UK, whereas the audience saw that Elisha was already from a more urban setting, but our character will be white.

In in we also see a troubled home, which we also have decided to include in one of our issues. Our favorite plot line was the love theme and thought that to appeal to our audience which is of our age group, we had to include romance too.

Also the fact that the show is set in urban west London also attracted us to watch it, as our one is in the same setting. In addition to it being on an estate, the shows really captures the feel of young culture with the use of language and music, which we also want to portray.

However we decided to set it mostly around school too, as our characters are mostly 17/18 year olds till in collage/6th form.

Questionaire

Age:
12 – 14 15 – 17 18 – 20 20+
Gender:
Male Female
1) Which location would you prefer a soap to be set in?
School Urban area
Countryside Home
City
Other...............................................

2) What kind of genre would you prefer to see?
Drama Romantic
Violence Reality
Other......................................................

3) What sort of music should the soap include?
Grime R&B
Pop Classical
Jazz
Other...............................................

4) What sort of characters should the show include?
Funny people adults
Romantic people teenagers
Serial killers Good looking characters
Other......................................................

5) Which of the following soaps do you watch?
Eastenders Emmerdale
Home & away Coronation Street
Hollyoaks Neighbours
Other......................................................

6) Which conventions should the soap include?
Murders Sex
Drama Humour
Money Drugs
Other......................................................

Questionaire Results

Age 12 to 14 15 to 17 18 to 20 20+
1 11 6 4

Gender Male Female
10 12


1 Which location would you prefer a soap to be set in?

school 8
country side 1
city 6
urban area 4
home 1
other 1

2 What kind of genre would you prefer to see?

drama 5
violence 5
romantic 8
reality 2
other 2

3 What sort of music should the soap include?

grime 3
pop 2
jazz 2
R&B 6
classical 6
other 3

4 What sort of characters should the show include?

funny 8
romantic 5
serial killers 5
adults 3
teenagers 7
attractive 11
other 0

5 Which of the following soaps do you watch?

Eastenders 12
Home & Away 3
Hollyoaks 5
Emmerdale 0
Coronations Street 0
Neighbours 5


6 which convections should the soap include?

murders 3
drama 7
money 4
sex 9
humour 5
drugs 4
other

Target Audience Profile

From our questionnaire we concluded that our target audience is dominantly 15-17 females. However, there were an acceptable amount of males who are willing to watch our soap. Therefore we will make our soap trailer suitable for both genders. Additionally there were a considerable amount of people who were aged 18+ so we could include a few over rated story lines in order to keep that half of the audience engaged. This is really helpful since our original idea was aimed at all genders aged 15-17.

Fortunately, the majority of people would prefer the soap to be set in school, the city or an urban area. Our soap trailer will consist of all three locations so that should satisfy almost all of our target audience. One person suggested that we set the soap in a football club however we do not have access to a football club, furthermore it would completely change our Target audience.

A few people would like it to include romance which is helpful because despite all the violence and jealousy it is, in its own way a romantic tragedy.

Finally, they also would like it to consist of teenagers, sex and drama, which is favourable because our soap roughly covers them all.

In conclusion we intend to keep the audience we originally aimed our soap at because we interviewed people that attend our sixth form. This was relevant because they are able to reflect on our soap and could possibly share have similar lifestyles. In addition they could have the same status's and could have experienced similar circumstances which will engage our audience further because they can relate to the soap.

TV Times

This magazine is from the TV Times including two characters from the soap coronation street. Its Steve and Becky's wedding day as we know this from the way they are dressed. We also did a soap trailer based on their wedding. We get both their names in red and under it their is a caption saying THE REMATCH! in capitals and also under that we get another caption stating will they get hitched this time? with 'this' stated in italics this suggests they have already tried getting married but this time will they actually get through with it. Additionally in the left right corner there is a small yellow box saying 'plus the 10 greatest soap weddings ever' with a few images of other soaps and their weddings.
The colour red is representative in this poster as it highlights all the important features, more importantly it connotes love so it is used as a link to connect all the "love" stories together. The characters names are also red which implys a romantic tone, which is cleverly joined to a serperate attraction which states "soap weddings", we feel this is effective as it joins the stories together without the target audience noticing. The main heading is red too, not only to create brand identity but to show its significance, therefore all the key aspects are conveyed through colour.

TimesRadio

The background of this magazine sets the location and anchors the audience into their world, and shows that the addition is focused on Dr Who. Furthermore, the foreground is predominantly an image of the two Doctors presumably going head-to-head.The position of the characters creates equality between the two Doctors as they are standing in the same way and have an equal share of the cover. Standing with your hands behind you back suggests authority and importance as a Doctor should have again making them equal showing that either one of them could be the Doctor. However there is a sense of conflict between the two as the new and old doctor fight to be the only one. So having said they have equality between them, the new doctor seems to be smirking which could propose that he feels superior to the older doctor because he is younger and more current yet it could also suggest that he is immature and cheeky.

There is a coherent theme through out the most of the text. Firstly, the magazine name and pun are both in a big bold white font that keeps the cover simple. The clever pun "Who's Who" is effective because it is humorous so could help engage the audience to buy the product and better yet, watch the film. Furthermore, the magazine was the november addition so they used a poppy flower which says that they support Rememberance Day and it gives a kind of patriotic feel.

TV Guide Scan

The first that we see when we see the cover is Ronnie and Roxy from Eastenders, and the heading "Ronnie's shock EXIT!", word 'exit' is what helps attract the customer as it leaves them curious.

We also have other soaps on the cover as secondary pictures with titles such as 'Ken dumps Deirdre!' this attracts the customer as it acts as if they know who Ken and Deirdre is. Also we have another title 'Who's the daddy Heather?' adding humour.

The cover also includes the main title 'TV MAG' in big bold red writing in its usual place, so it stands out next to all the soaps titles. It also has the magazines website underneath, with other additional information.

To help make the magazine stand out, out of all the other magazines on the stand, they use a lot of colours, flashes, exclamation-marks and the soap stars faces on the cover.