4. How did you use technologies in the construction stage, and in the research, planning & evaluation stages?

We used many different types of technologies in the making of our main product and ancillary tasks. During the research and planning stage, blogger and YouTube were extremely helpful as we were able to watch and analyse existing soap trailers, as well as posters and magazines. With out this we would not have been influenced by TV dramas such as W10 LDN as we were unfamiliar with the Programme. Using blogger to record and upload work including analysis of existing media texts, (with clips embedded via You Tube) scripts, location photos, story board animatic and audience feedback. It enabled us to constantly reflect on progress, working in a fluid way and allowing a more active engagement from my group, with constant updates.

During our post production phase we used Photo Shop and In Design CS4 to produce the magazine and poster. photo shop
We used the Sony HVR-A1E HDV Camera and Rode Mic/Boom to film and record our trailer. The camera allowed the 'building blocks' of raw footage to be filmed in a way that reflects how we see the scene, but in order for this footage to made into a narrative, we needed the freedom offered by the non-linear editing software; Final Cut pro. This software enabled me to consider and organise multiple narratives seamlessly.

Digital technology helped us in our intertextuality as we were able to use split screens and transitions with effects to interlink two genres. This benefited our trailer as made it seem more modern and appealed better to the younger generation that we aimed our soap at.