Vox Pops

We asked four people to watch our film and look at our print based tasks then interviewed them on camera. we asked a series of questions to
-2 girls aged 17 & 18 and
- 3 boys aged 17 & 18.

We wanted to ask five members of our target audience whether or not our trailer and magazine cover and poster were effective eg. would make them want to watch the soap. We wanted to emulate the real media industry where they would use market research in the form of focus groups to carry out this research.

The questions we asked were as follows:

1. Do you think that the ancillary tasks were coherent with the film and would back up the effect of the trailer in terms of persuading the target audience to watch the film?
2. Do you think the music is effective and would it attract you to the soap?
3. Do you think it followed conventions of soap trailers?
4. Did you enjoy the watching the soap trailer?
5. What would you change?
6. Would you watch the soap after seeing this trailer?


The answers were as follows:

1. The interviewees all answered that the ancillary tasks were coherent with the piece and they reflected a brand identity. They all agreed that the poster especially created brand identity and consequently make the piece seem more professional and persuade them to watch the film.

2. there were mixed views on the music we chose as majority said that the music needs to "increase pase" during dramatic situations but also be less "grimy"-'grime' is a genre of music based in the uk which combines up beat high snare intrumentals with classic rap.

3. All interviewees had comparable answers as they said that the trailer does adhere to existing soap trailers and it "reflects on teenage live" and shows the traditional "teenage struggles"

4. Fortunately, all said that they enjoyed the trailer and thought that it was effective in the sense that it could persuade them to watch the trailer.

5. As mentioned earlier the pase of music should be altered according to the tone portrayed. Additionaly someone stated that there were too man transitions, which consequently made the effect less successful. In addition, another comment was that the location was "too Victorian" which did not suit the urban London genre. However, we were unable to film in rough estates as there were real issues of safety in places we waned to film in .

6. primariy, the response was that they woud certainatly watch the soap as it "reflects upon teenage life" and they can "relate to the narratives" however one person said he does not watch soaps at all and therefore probably not watch ours aswell but he would give it "a go" despite not watching other existing soaps. Moreover, another said he does not watch tv at all, however it was helpful knowing that he still found the trailer successful.