We felt that our main product and the ancillary tasks worked well together, simply because they consist of the same characters.
Even though in the ancillary tasks the "evil" characters' picture is larger than the others; to demonstrate her threatening and intimidating role, where as in the main task we follow the story line through the"good" characters' point of veiw, it still combines all the tasks together as a coherent theme is created.
Brand identity was predominantly visible through the main product and poster because they share similar features. We made sure that we were promoting the soap to the best of our ability in all our tasks, by applying the same font it became symbolic of the soap and became a kind of "logo" to the trailer. Furthermore, location also became representative of our trailer as we used related settings in our poster and trailer. We filmed our trailer in just two locations; either in school or in an urban estate. This not only helped reflect on a difficult life style and regulate the setting, but it formed a link between the two tasks.
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