Brand Identity

Our brand identity was Urban Chic, hoping to attract young urban females living in London in todays society.

To make sure that all three products fitted in with this identity we chose a particular:

Setting - We chose to set our trailer in an ordinary school 6th form as it shows the lives of young teenagers helping our audience engage with the characters. We also chose a small estate in West London hoping to maintain our brand identity of urban chic. Therefor in our magazine we used an estate as our backdrop creating a gritty feel.

Costumes - The costumes we chose for each character represents their personality however, we made sure they fitted in the urban West London teenage look, keeping the continuity of our brand identity. In our poster and magazine they are all wearing the same costume and they are also seen in the trailer as well.

Style- We wanted to maintain an urban chic style through our use of colors and fonts, especially in our poster as it really represents youth, as the style of writing is recognised by urban teenagers. Our magazine and poster connect well as even though we kept the costume the same, we also kept the idea of having the 'love triangle' theme depicting our brand identity, as this idea of relationship troubles is one of teenagers struggles and us showing this in our trailer helps to attract out target audience.