W10 LDN Poster

This is a poster of W10 London, it shows all the characters in the foreground with an estate in the background, similar to what we will do in our poster as we will also have an estate that we have used in our film in the background however we will have only three of the main characters in the foreground. They used dark colours such as grey, brow and blue making the scene seem quite rough and old.

Hollyoaks Poster

The Hollyoaks advert is quite vague in what it represents, its mocking other soaps such as Eastenders, Emmerdale, Correnation St, and that Hollyoaks isn't about drunken people at pubs, but much more young, glamorous and sophisticated.

The poster has a theme of spot the difference running through it, as the theme of a social setting run through out both. However one is set in an old, dirty pub, and the other is in a bright, glamorous bar.
The cast is also different as in one they are old, overweight and middle class, and the Hollyoaks one everyone is fit, beautiful, young and rich.

The slogan "rub some Hollyoaks in it" reinforces the idea that Hollyaoks is more for the younger audience and that Hollyoaks isn't the same as all the other soaps. Furthermore, as seen rubbing Hollyoaks on the photograph elevated the image giving it a sense of celebrity-feel. This could suggest that by watching the soap the pun is echoed and their life is uplifted. In addition, the lower class audience could watch this in attempt to escape their boring life style.
The channel in which the soap plays on is revealed on the lefthand side because that it the side of which the "true" hollyoaks is portrayed. The channels' symbol creates brand identity as it is well known, this benefits the poster, as people who are not familiar with the soap trust the channel so there for want to watch the soap, as a result the symbol could possibly attract potential viewers.

It could be argued that this poster is making a mock of other soaps as on the dirty half it is set in a "pub", which soaps such as Eastenders and Emmerdale have, and plays a huge role in their soaps. Therefore, it the Poster raises the soap, stating that it is better than any other soap, this is successful as it promotes the soap well.

Soaps are predominately watched by women so the main attractions of this poster are female. The right side appears to be more feminine; clean, glam and elegant. The dog chosen on the right hand side also connotes an rich, female celebrity whereas the other dog is more masculine and unattractive. More over they used pink to enhance feminine tone to the poster.

Finally, this poster both follows and challenges conventions of a successful poster, firstly because the target audience are not focused on the poster for a few seconds, because of the 'spot the difference' theme so they audience have to concentrate harder on the poster. This is risky because at first glance the audience might be confused a not be drawn into the poster, therefore not promoting the poster to its highest potential. However, it is primarily image, so it does follow that convention

90210 poster

The poster for the new 90210 season is very typical as it shows the life style of the teenagers living in modern, upper class Los Angeles, Beverly Hills.

The poster is quite eye catching from the bright blue background, the swimming pool, green palm trees, beige flooring and sofa, as it makes it very neutral and laid back. Also the cast makes it seem laid back as they are in swim wear just lounging.

All the of these attract the audience as the fresh look could represent a fresh new start with new themes and plots. The slogan at the top of the poster reinforces this as it clearly states "New Drama" however to ensure the audience that it hasn't completely changes is also states "Same Zip Code" as the programme is strongly based in on one place, hence the title "90210". The slogan helps maintain existing fans who are already familiar with the drama yet attract a new audience at the same time.

In terms of conventions, this poster generally follows most, for example the layout is largely based on the image, which also follows the rule of thirds, portraying a blue sky, palm trees and characters position. It also promotes the show as the layout reflects the glamorous lifestyles they live, which could attract people with similar ways of living or, better yet attract an audience that live in opposite ways, and seek to escape their 'boring' lifestyle. The characters also address the audience with direct eye contact which provides a more personal and friendly feel, drawing the target audience in, and successfully promoting the show. Furthermore, there is minimal text, with only a tag line and title, whose colours compliment the poster. However, the poster does not consist of the show times and general information, this is because it only advertises the show and not the times it is played because it is very popular and people already know when it is on.

Skins Poster

The Skins poster, at first glanced seems very disturbed, as it consists of naked, drunk teenagers kissing each other. However if u look close you see that the main character Michelle is sitting alone at the top, which could show that either she has more authority than the others or that in the next seasons show, she will not be in a relationship and therefore is portrayed as isolated. We also see Sid sitting alone at the other end of the bed suggesting to the audience that the story line might be a lot about them.

We also see Anwar kissing a girl that's identity is not in view, creating suspense for the character as they don't know who she is. This is effective as it enhances the poster making the audience ask questions like" who is she?", and "why are they all undressed?".

The poster is also quite stereotypical view of teenagers today, as most of them are wasted. But also showing the audience that the show will still consists of a lot of partying, troubles, sex, and on/off relationships. These aspects are all things that the target audience could possibly relate to and further persuade them to watch the programme. Teenagers could also be divided into subcultures in which a majority could share similar qualities to the characters in the show.

Posters are often image dominated, intentionally to focus the audiences attention on the main feature. This poster definitely has followed this convention as it is noticeably mainly image. The photo speaks for it's self and intentionally portrays the soap in a vivid and dramatic way. We felt that this approach was successful because it does not take too much of their time yet still engages them enough to convince them to watch the soap.
Additionally, it is conventional and better yet, necessary for posters to state the title and issue date of the soap. Overall, this poster has successfully made sure that in just a few seconds their target audience is attracted by using techniques that appeal to the market. The layout was very important as it followed conventions and satisfied expectations as it had minimal text and a large image.

Coronation street trailer

The trailer of coronation street shows a typical wedding day. It starts off with the main character opening a wedding card allowing the audience to know its her wedding. the camera is mostly concentrated on the writing on the card quoting 'Good Luck on your Big Day' we get a repeat of the words Good Luck throughout the trailer - on the back of the car in big letters and also on the cake which the camera gradually zooms in creating a tense atmosphere the writing is last seen on the back of the wedding car as it moves. however just before the zoom into the cake we get a shot of fingers crossed indicating a sign. The repetitions of 'Good Luck' over elaborates a perfect wedding day which we the audience know it doesn't occur in any soap.

In addition there are many long shots in order for us to visualise the scene and many close-ups so we see all the details of the importance of the items which also emphasises the key points of the story.

Becky has some slight slow motion added to her shots as it emphasises a dreamy and fairytale like wedding as her dress is pink as well as most of the items in her wedding.

The sound is non-diegetic so we only hear happily wedding music throughout the trailer except for the end there is a last piece of voice over saying 'friday the 13th the perfect date for a coronation street wedding', this tells us the actual wedding day for the episode. The word 'perfect' indicates a perfect wedding day but we know that from the ending of this dialogue it wont be a perfect wedding day from the way it is said.

The soap consists of multiple narratives which is certainly conventional, furthermore it has a narrative theme that connects all the events together.

Additionally, camera work was used to hyper-dramatise the trailer as it was filmed in a glamorous way. The bride-to-be is filmed in an alluring through slow motions, high angle shots and close-ups. We felt this was very affective because it exaggerated the events in a subtle way, in order to maintain realism.

Moreover, it is located in a familiar scene, not only to attract viewers from that area but to create a sense of regional identity. We think that this was essential as it brings the comminity together in the soap, and furthermore makes the audience feel more involved as they recognise surroundings and are familiar with the loactions.

Finally, it is closed with a title card which is coherent through out Corrination str. that informs the viewers with the times and dates it will be shown. The well-known theme creates brand identity and similar to the location, it is recognised by existing veiwers so could possibly make them feel more welcomed.

This trailer primarily follows conventions of soaps because it portrays domestic themes that are realistic and deal with personal or family relationships; the wedding. In addition, the trailer over stresses the wedding and finally ends it in a cliffhanger which is expected, because it can not be finalised as the whole point is to engage the audience and convince them to watch the soap. We think this trailer is successful as it adheres to conventions of its genre and therefore keep the audience satisfied.

Eastenders trailer

This trailer was created to introduce the new characters in Eastenders. Through the music and editing the team cleverly portray the new Mitchell sisters as outgoing and mischievous. Every so often the music is interrupted by a non diegetic sound, when Ronnie Mitchael is introduced there is a still image of her accepting money and a "kerching" sound, possibly suggesting she are well off and financially stable. secondly when Roxie Mitchael is her still image get a glisten and sparkle on her name along with a "ping" to reinforce the image they are trying to portray, possibly that she is spoilt and girley. It begins with slow motion shots and slow close ups of other existing character but gradually the pace increases as Ronnie and Roxie appear. This is really affective as it builds tension in the audience, the actors in the trailer are agitated to see who is new to the square, which could encourage the audience to watch eastenders, with the new and cool characters. This has inspired us to make our film include more tension, so in a similar way we could increase the speed of shots as we get towards the end of our soap trailer.
A division is created between the new and old characters through costume and lighting. The old characters are shown first and are dressed in dull and dreary colours however as the trailer progresses and the music gets faster the Ronnie appears with her blood red, open cut top which helps the audience create a better image of her. The red could propose that she is devious and intimidating, however the
addition of her red lips might imply sexual undertones and that in fact she is quite passionate. Similarly her sister is also wearing a red vest but the hat that she is wearing is more symbolic. The cowboy hat represents a more wild and outgoing personality and to add to the cowboy image it seems as though she is riding a horse, hen in actual fact she is dancing. In our film trailer we also want to use costume to separate the good characters from the bad.
After they have been introduced separately they get together and start dancing whilst the other characters form a circle around them and dance, it shows that from the girls presence all of a sudden everyone is having a good time; the sisters are entertaining, therefore it reflects on the soap and will make people watch it.

Furthermore, the mood in the trailer is also an effective of engaging the audience, at first everyone seems to be confused however as the sister come in the atmosphere is more amusing. This is effective because it will persuade the target audience to watch the soap with the new characters.
The font used to summarise the trailer is coherent through out the trailer. The font relates to the trailer because it reinforces the idea that they are party girls.

The trailer follows the conventions of a soap as it uses hyper dramatises the situation with the party like theme, it could also be a way of showing the audience how these two new characters will make the Mitchell household a lot more exciting with new drama, this is conventional of a soap trailer because this technique creates a more appealing and trilling tone which engages the audience. Moreover, it follows conventions as it uses self parody with some of the characters such as

Waterloo road trailer

The shots in this trailer are about 1 second long which makes the scene chaotic, additionally it reflects on the situation as everyone is worried and scared about a gun being in school. Furthermore there is a variety of high and low angle shots which helps to create a division between the characters who have authority to those more vulnerable. The high angle shot of Earl Kelly shows that he is powerful, moreover we also know he has a gun. However his little brother is framed in a low angle shot where he is shaking his head for something we could only imagine he does not want to do, again this adds to his insecurity.
Furthermore, there is a 360 degree shot of the head teacher which changes speed; fast and slow motion. the character is rooted in the center while her surroundings are being shown to the audience like the pupils and the police car. It reinforces the idea that she is confused and scared.
The editing also helps convey her confusion at the end where the students are overlapping the mid-shot of herself. When the overlapping goes away she get ready to walk away and clear her mind. Additionally, the editing focuses on outlining the main narrative.

There are a few diegetic sounds like the gunshot, screaming and some dialogue but its dominated by non diegetic sound. The use of non diegetic sound of the dialogue is very helpful as it explains the narrative, moreover it adds validity because we hear it from the character.
There is also a voice over that tells us what the show is and when it plays. Furthermore the music makes the trailer more exciting and continues the coherent theme as its the same music as the actual soap.

One of the main characters in this soap trailer is the head teacher, Miss Mason. She is dressed in a suit which shows she takes her job seriously and is committed to her profession. Her dialogue is dominant in the trailer and it helps the audience create an positive image of herself. "I don't want this school to be associated with fire and scandal" evidently suggests that she is Caring person, however, ironically, whilst she says these caring words the scenes in the trailer are brutal.

The trailer portrays the storyline through the head teachers point of view, which we think is effective because it helps create a division between the teachers perspective and the pupils actions. However we have decided not to do it this way because then our target audience cannot relate to the soap.

The trailer follows the conventions of a soap as it uses only the dramatic shots from the series, giving it a lot of impact, this leads the audience to carry on watching. The other conventions it follows is the music they use is upbeat reflecting the messy situations, the mess camera shots also reflect this.

Eastnders Trailer

This trailer of Eastenders dominantly conveys emotions and characters through camera work and sound. The opening shot is a close up of a characters feet this goes on for a while creating suspense for the audience. This is followed by a mid shot of max which shows the audience the character in trouble. The high angle shot of Max gives the audience a judgmental position. The next over the shoulder shot introduces his son Bradly who is in uniform suggesting power. We see aspects of self-parody when Stacy is presented as a cleaner, this is mocking her low moral values.

Further more, the bluesy music used helps add to the suspense and mystery of the trailer.
There is no dialogue so everything is conveyed through body language and eye contact, this emphasises Max's isolation form is friends and family.The sound is echoed through the trailer and they also use diagetic sounds that also helps to create the silent and isolated atmosphere.

The lighting is very distinctive. At one point the light is only shining on max which puts him in the spotlight as if he is being judged.

Stacey's slow motion walking is effective as it creates suspense for the audience.
The close up shot where Stacey presses the button for Max's lift, suggests imprisonment and how the lift closes on him showing how Stacey has turned her back on him. We then move to see Tanya pulling out a morgue, suggesting that to Tanya, Max is dead.
The we get a twist where Max turns around and Jack appears. Jack is holding a death ticket with Max's name on it, connecting with the trailers slogan "he's made his bed, but will he lye in it.

Multiple narratives are common in all soaps as they follow the lives of the characters from different viewpoints. This trailer follows the conventions because even though Max is the character the audience follows, we still see it from other characters view point such as Tanya, when she’s standing by the bed in tears it leads the audience to the idea that she’s upset and heartbroken, yet still very angry at Max’s affair. In addition, the trailer followed a non linear structure as the events are portrayed out of chonological order, this is also typical of a soap trailer.
The trailer is very hyper dramatised as it plays on the Stacy and Max affair storyline, this follows the conventions of soap trailers as they usually hyper dramatise the storyline and make it seem bigger, attracting the audience as it keeps them watching.

Self-parody: Following the hyper dramatic approach, the trailer also consists of self-parody, especially to Stacy and Bradley’s character. As the viewers know that Stacy is having an affair with her, soon to be, husbands father, she is viewed as the bitchy, slutty character, hence the bawdy maids costume.