90210 poster

The poster for the new 90210 season is very typical as it shows the life style of the teenagers living in modern, upper class Los Angeles, Beverly Hills.

The poster is quite eye catching from the bright blue background, the swimming pool, green palm trees, beige flooring and sofa, as it makes it very neutral and laid back. Also the cast makes it seem laid back as they are in swim wear just lounging.

All the of these attract the audience as the fresh look could represent a fresh new start with new themes and plots. The slogan at the top of the poster reinforces this as it clearly states "New Drama" however to ensure the audience that it hasn't completely changes is also states "Same Zip Code" as the programme is strongly based in on one place, hence the title "90210". The slogan helps maintain existing fans who are already familiar with the drama yet attract a new audience at the same time.

In terms of conventions, this poster generally follows most, for example the layout is largely based on the image, which also follows the rule of thirds, portraying a blue sky, palm trees and characters position. It also promotes the show as the layout reflects the glamorous lifestyles they live, which could attract people with similar ways of living or, better yet attract an audience that live in opposite ways, and seek to escape their 'boring' lifestyle. The characters also address the audience with direct eye contact which provides a more personal and friendly feel, drawing the target audience in, and successfully promoting the show. Furthermore, there is minimal text, with only a tag line and title, whose colours compliment the poster. However, the poster does not consist of the show times and general information, this is because it only advertises the show and not the times it is played because it is very popular and people already know when it is on.