Eastenders trailer

This trailer was created to introduce the new characters in Eastenders. Through the music and editing the team cleverly portray the new Mitchell sisters as outgoing and mischievous. Every so often the music is interrupted by a non diegetic sound, when Ronnie Mitchael is introduced there is a still image of her accepting money and a "kerching" sound, possibly suggesting she are well off and financially stable. secondly when Roxie Mitchael is her still image get a glisten and sparkle on her name along with a "ping" to reinforce the image they are trying to portray, possibly that she is spoilt and girley. It begins with slow motion shots and slow close ups of other existing character but gradually the pace increases as Ronnie and Roxie appear. This is really affective as it builds tension in the audience, the actors in the trailer are agitated to see who is new to the square, which could encourage the audience to watch eastenders, with the new and cool characters. This has inspired us to make our film include more tension, so in a similar way we could increase the speed of shots as we get towards the end of our soap trailer.
A division is created between the new and old characters through costume and lighting. The old characters are shown first and are dressed in dull and dreary colours however as the trailer progresses and the music gets faster the Ronnie appears with her blood red, open cut top which helps the audience create a better image of her. The red could propose that she is devious and intimidating, however the
addition of her red lips might imply sexual undertones and that in fact she is quite passionate. Similarly her sister is also wearing a red vest but the hat that she is wearing is more symbolic. The cowboy hat represents a more wild and outgoing personality and to add to the cowboy image it seems as though she is riding a horse, hen in actual fact she is dancing. In our film trailer we also want to use costume to separate the good characters from the bad.
After they have been introduced separately they get together and start dancing whilst the other characters form a circle around them and dance, it shows that from the girls presence all of a sudden everyone is having a good time; the sisters are entertaining, therefore it reflects on the soap and will make people watch it.

Furthermore, the mood in the trailer is also an effective of engaging the audience, at first everyone seems to be confused however as the sister come in the atmosphere is more amusing. This is effective because it will persuade the target audience to watch the soap with the new characters.
The font used to summarise the trailer is coherent through out the trailer. The font relates to the trailer because it reinforces the idea that they are party girls.

The trailer follows the conventions of a soap as it uses hyper dramatises the situation with the party like theme, it could also be a way of showing the audience how these two new characters will make the Mitchell household a lot more exciting with new drama, this is conventional of a soap trailer because this technique creates a more appealing and trilling tone which engages the audience. Moreover, it follows conventions as it uses self parody with some of the characters such as