Coronation street trailer

The trailer of coronation street shows a typical wedding day. It starts off with the main character opening a wedding card allowing the audience to know its her wedding. the camera is mostly concentrated on the writing on the card quoting 'Good Luck on your Big Day' we get a repeat of the words Good Luck throughout the trailer - on the back of the car in big letters and also on the cake which the camera gradually zooms in creating a tense atmosphere the writing is last seen on the back of the wedding car as it moves. however just before the zoom into the cake we get a shot of fingers crossed indicating a sign. The repetitions of 'Good Luck' over elaborates a perfect wedding day which we the audience know it doesn't occur in any soap.

In addition there are many long shots in order for us to visualise the scene and many close-ups so we see all the details of the importance of the items which also emphasises the key points of the story.

Becky has some slight slow motion added to her shots as it emphasises a dreamy and fairytale like wedding as her dress is pink as well as most of the items in her wedding.

The sound is non-diegetic so we only hear happily wedding music throughout the trailer except for the end there is a last piece of voice over saying 'friday the 13th the perfect date for a coronation street wedding', this tells us the actual wedding day for the episode. The word 'perfect' indicates a perfect wedding day but we know that from the ending of this dialogue it wont be a perfect wedding day from the way it is said.

The soap consists of multiple narratives which is certainly conventional, furthermore it has a narrative theme that connects all the events together.

Additionally, camera work was used to hyper-dramatise the trailer as it was filmed in a glamorous way. The bride-to-be is filmed in an alluring through slow motions, high angle shots and close-ups. We felt this was very affective because it exaggerated the events in a subtle way, in order to maintain realism.

Moreover, it is located in a familiar scene, not only to attract viewers from that area but to create a sense of regional identity. We think that this was essential as it brings the comminity together in the soap, and furthermore makes the audience feel more involved as they recognise surroundings and are familiar with the loactions.

Finally, it is closed with a title card which is coherent through out Corrination str. that informs the viewers with the times and dates it will be shown. The well-known theme creates brand identity and similar to the location, it is recognised by existing veiwers so could possibly make them feel more welcomed.

This trailer primarily follows conventions of soaps because it portrays domestic themes that are realistic and deal with personal or family relationships; the wedding. In addition, the trailer over stresses the wedding and finally ends it in a cliffhanger which is expected, because it can not be finalised as the whole point is to engage the audience and convince them to watch the soap. We think this trailer is successful as it adheres to conventions of its genre and therefore keep the audience satisfied.